Mytraffic is the largest European pure player in ‘location analytics’, helping over 400 clients across 7 European countries (France, UK, Germany, Spain, Italy, Belgium, Netherlands). Retailers (McDonald’s, Amorino, The Body Shop), real estate operators (JLL, Nhood, Redevco) and city authorities (Montpellier, BME Brussels, Karlsruhe ME) currently use its platform to select the best locations to open stores, monitor the performance of their real estate assets, attract visitors, and negotiate leases.