Based in London, Goji was founded in February 2015 by professionals with backgrounds in wealth management, banking and technology with a vision to empower Direct Lending. Goji is backed by leading Fintech Venture Capital and Angel investors.
Goji teams believe online Direct Lending is a fairer form of finance, for investors and borrowers.
The vision is to bring online direct lending to new investor markets. Goji offers an investment platform to lending marketplaces and asset managers that takes care of regulatory and back-office, including tax reporting so they can distribute through IFAs lending investments to consumers including within tax efficient wrappers (ISA, pension)
Goji offers structured, diversified investment products, in a number of different tax wrappers, making investing and advising within direct lending lucrative and easy.
Goji Investments provides investors and financial intermediaries with a single point of access to regulated investment products from across the Direct Lending sector.