Florence was launched in 2017 by NHS doctor Charles Armitage and ex-British Army officer Dan Blake as a response to the UK’s care staffing crisis. Its free app connects nurses, carers and support workers with shifts and e-learning, while organisations are given a full suite of powerful workforce management tools. To date, 100,000 e-learners, 90,000 care professionals and over 2,000 care organisations have signed up to Florence. Florence now serves more than a quarter of social care in the UK and operates across 99% of the country.