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AXA Venture Partners (AVP) announces today a new investment in Goji, a leading investment manager and technology provider for the Direct Lending sector.


Goji, the specialist Direct Lending investment manager and platform, today announced it has secured an undisclosed multi-million pound funding round from investors including Anthemis’s Venture Fund 1 (AVF1) and AXA Venture Partners (AVP).

The round led by Anthemis, and AXA Venture Partners, further sets Goji apart from rivals and signals growing confidence in the company as a pioneer for Direct Lending assets in the financial adviser market.

François Robinet, Managing Partner at AXA Venture Partners, added: “We believe that the unique, integrated Direct Lending solutions provided by Goji will create real differentiation in the asset management industry and will contribute to position Direct Lending as a major asset class for investors. Goji’s platform, based on differential technology, allows intermediaries both to easily build and manage an alternative credit portfolio and to smoothly manage the back-office operations. In addition, the management team’s proven background in the fintech space is well placed to grow and scale the company.”

The funding will allow Goji to further develop its platform and product pipeline, including the Diversified P2P Lending Bond. Launched in January 2017, the Bond was the first in the UK to give investors access to a diversified portfolio of over 1,000 loans in an IFISA using Goji’s proprietary investment strategy. Alongside Goji’s platform, which provides a single point of access for advisers to Direct Lending products, the Bond allows advisers to access Direct Lending through a single vehicle. The Bond’s first 12 month results will be released at the end of January.

About Goji

Goji is a leading investment manager and technology provider for the Direct

Lending sector based in London. Goji was founded in 2015 to empower financial intermediaries to access Direct Lending with the clarity and rigour they expect from traditional structured products, and to help the asset class reach fulfil its potential by accessing new investor markets.

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